About Us

Who are we?

ADARA, the driving force behind the OUKAMY solution, is much more than a mere business entity. We are an organization propelled by a profound mission and a commitment to the well-being of rural communities in Côte d’Ivoire and throughout the West African sub-region. Our identity is shaped by our passion for positive change, the empowerment of rural populations, and the promotion of sustainable development.

Our DNA consists of the following elements:

Humanitarian Mission: Above all, we are driven by our mission to contribute to the improvement of the living conditions of rural populations. We work tirelessly to address their needs, especially in the areas of health, education, and economic development.

Innovation: We are a social enterprise that embraces innovation. We constantly seek new ways to solve the complex problems faced by rural communities, using technology and a collaborative approach.

Social Responsibility: Social responsibility is ingrained in our DNA. We are committed to operating transparently, ethically, and sustainably, ensuring the positive impact of our actions on the rural communities we serve.

Community Collaboration: We are well aware that change can only happen through collaboration with the communities we support. We work hand in hand with them, listening to their needs and co-creating tailored solutions.

Education and Awareness: Knowledge sharing and awareness are at the core of our approach. We believe that access to information is a driver of change, and we are committed to informing and educating rural communities.

In summary, ADARA is a social enterprise that embodies a vision of a world where rural populations enjoy better living conditions, are resilient in the face of challenges, and have the opportunity to realize their full potential. We are ADARA, driven by our mission to bring about positive change in rural communities in Côte d’Ivoire and beyond.

Our mission

Our mission is to significantly improve the living conditions of rural populations in Côte d’Ivoire and the West African sub-region. We are committed to enhancing climate resilience, promoting education, facilitating access to information, and supporting economic development in rural areas.

Our vision

Our vision is to create resilient, prosperous, and self-reliant rural communities in Côte d’Ivoire and throughout the West African sub-region. We aspire to a future where residents of rural areas enjoy a better quality of life, are prepared for climate challenges, and have access to development opportunities..

Our objectives

Enhancing Climate Resilience: Our goal is to assist rural communities in adapting to climate change by providing them with information, tools, and resilient agricultural practices.
Promoting Education: We aim to improve access to education in rural areas, offering children and adults the opportunity to acquire essential skills.
Facilitating Access to Information: We work to expand rural populations’ access to information relevant to their daily lives, thus promoting informed decision-making.
Supporting Economic Development: We are committed to stimulating economic development in rural regions by promoting sustainable agricultural practices and encouraging local entrepreneurship.

Ours values

Community Engagement: We place the community at the heart of our efforts by listening to their needs, encouraging active participation, and involving members in co-creating solutions.
Transparency and Integrity: We operate ethically, transparently, and responsibly, ensuring the integrity of all our actions.
Innovation: We are constantly searching for new ideas and innovative solutions to address the complex issues faced by rural regions.
Education and Awareness: We believe in the power of education for change, and we work to inform and raise awareness among rural communities about important issues.
Sustainability: We are committed to promoting sustainable practices in all aspects of our work, ensuring minimal environmental impact and fostering long-term solutions.

Founder of adara

Kouassi Yao Gerard, hailing from Côte d’Ivoire, is a visionary dedicated to the intersection of innovation and social inclusion. As the founder of ADARA, he aspires to revolutionize rural regions through digitization. With a strong academic background in industrial and organizational psychology, Mr. Kouassi blends his understanding of human dynamics with a fascination for technology. This results in the creation of projects that make a significant impact in rural communities. Over the past eight years, he has been committed to enhancing the quality of life for small-scale rural farmers by facilitating their access to agricultural information, training, and guidance on climate change.

Meet our team

Our team is composed of talents as diverse as they are passionate, with a strong focus on gender and youth inclusion.

Abi Larissa Elodie

Abi Larissa Elodie

Chief Operating Officer (COO)

Abi Larissa holds the position of Operations Manager at ADARA. She is responsible for overseeing and optimizing the company’s operational processes. With her background in operations management and prior experience in similar roles, Larissa ensures that ADARA’s operations run smoothly. She manages resources, plans strategic activities, and collaborates with key partners to ensure the efficiency of our interventions.

Ahua Eddie Edmond

Ahua Eddie Edmond

HEAD OF IT SERVICES

Ahua Eddie Edmond, our Head of IT Services, brings strong technical expertise to the ADARA team. With a career dedicated to software development and technological innovation, he ensures the efficient implementation of our digital solutions to meet the needs of rural populations. Before joining ADARA, he worked for development-focused IT organizations, including government agencies in Côte d’Ivoire. His passion for technology and his commitment to improving the lives of underserved communities are at the core of his dedication to our mission.

N'gossere Ahou Sidoine

N’gossere Ahou Sidoine

TELECOM MANAGER

N’Gossere Ahou Sidoine serves as the Telecom Manager at ADARA. She plays a vital role in expanding our solution into rural areas with limited telecommunications access. With prior experience working with subcontracting companies for major mobile phone operators in Côte d’Ivoire, she possesses a deep understanding of telecommunications infrastructure. Her commitment to connecting these remote regions through 2G technology is essential for providing access to our solution.

Kouame Linda Alexandra

Kouame Linda Alexandra

MARKETING MANAGER

Kouame Linda Alexandra holds the position of Marketing Manager at ADARA. With expertise in marketing and communication, she plays a crucial role in promoting the company’s services and raising awareness among rural populations about the benefits of our solutions. Prior to joining ADARA, she gained valuable experience in selling agricultural products directly to communities, where she developed essential marketing skills. Her commitment to sustainability and social inclusion guides her actions within the team.

Kouassi Yao Gerard

Kouassi Yao Gerard

CEO & Founder

Kouassi Yao Gerard is the founder and CEO of ADARA, a social enterprise dedicated to empowering rural communities through technology. Hailing from Côte d’Ivoire, Kouassi has an academic background in industrial and organizational psychology. Over the past five years, he has been dedicated to improving the livelihoods of smallholder farmers by facilitating their access to agricultural and climate information. His visionary leadership has guided ADARA toward successful collaborations with agricultural research institutions and development agencies.

Dahi Lagui Clotilde

Dahi Lagui Clotilde

COMMUNICATIONS MANAGER

Dahi Lagui Clotilde is our Communications Manager at ADARA. She is dedicated to working with some of the most vulnerable populations, providing the resources and support needed to make a significant impact. Her past two years of work within the ADARA team have played a key role in improving and expanding the activities of the social enterprise. Dahi Lagui Clotilde strongly believes in the positive impact of authentic and targeted communication, and she is convinced that this approach can catalyze social change. She is a valuable asset to ADARA, bringing a unique perspective and unwavering commitment to support rural communities in their quest for resilience in the face of climate challenges.

Our team is here to assist you with any questions or concerns you may have.

WE ARE HERE THANKS TO THEM

Their financial, technical, administrative, and strategic support makes our platform indispensable today.

Feel free to send us an email as well !